Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Thursday, April 22, 2010

Stretch Your Abilities

by Leonard Aaron Caplan

How many of us non-techies are proficient in the use of certain equipment, especially applications we use daily in creating our projects? Well, we all are if we want to keep our jobs, right? Now, another question. How many of us are experts in these skills? If we're honest, most of us aren't because don't we tend to do just what we need to get the job done? I mean, do YOU know three ways to make a certain effect with Final Cut Pro or Adobe Premiere when you can just as easily do it one way? And if something out of the ordinary comes up, don't we usually leave it to the techies to explain it to us, ask the question on a video forum or even Google it?

The point is if we're used to doing certain things a certain way then there is very little incentive to change or stretch our abilities. But if we're conscientious and passionate about our work and don't want to repeat ourselves, every once in awhile we'll take a workshop or a class, update our skills and be that much more well-rounded in whatever discipline we're talking about.

Why? Look at it this way. Isn't it better to know all we can about something rather than wait 'til the day when we desperately NEED a skill or technique?

I'm following my own advice and getting out of my comfort zone. Next month, even though I have been teaching Final Cut Pro for eleven years, I'm taking a 3-day workshop in preparation for the Level One Final Cut certification test. This will be beneficial in many ways. First and foremost, I will hopefully be able to avoid one of those "I really need to know how to do that for this project but who do I ask" days. Second, third and fourth, I make myself a more valuable commodity to my company and in the job marketplace should I suddenly find myself looking. What do you think? Have any of you plateaued in your knowledge of a certain application or piece of equipment you work with daily? What did you do or not do about it?

Thursday, April 1, 2010

When is HD taking center stage?

By Leonard A. Caplan

Making the switch from SD to HD is exciting, scary and frustrating with a pinch of accomplishment thrown in. “Exciting” is obvious. We’re moving into an unknown, unexplored realm in which the ultimate result will be an improved product, crystal-clear, sometimes wide-screen video with that “you are there” feeling. “Scary”, because when contemplating buying something you have little or no experience with, it’s easy to make a wrong decision. “Frustrating”, because the search for good equipment can be a long, round-a-bout journey. The accomplishment comes in when all decisions have been made, purchases have occurred, setup and installation are done and you’re up and running!

Having said all that, where do you begin? In my search for new and improved equipment, I always start with people I know who may have bought or used this equipment. As in hiring an employee, word of mouth from trusted sources certainly beats advertisements. After all, how do you trust someone who’s trying to sell you the thing? This is a lot like buying a house and trusting the owner’s building inspector instead of getting your own. Not a smart thing!

The next best thing to someone you know and trust would be online video forums. Ask some questions and see what the response out there is. If more than one person makes a complaint about the same issue, it’s a safe bet that this is a problem! And if it’s a big enough problem, I ain’t buyin'!!

After your friends and online forum buddies are through with their say, you’ve narrowed it down to maybe two or three brand names and models. Rather than taking a chance on simply buying online, why not go to a retailer and give this new HD equipment a test drive? Nothing beats handling a new piece of equipment yourself so you can be the judge! Ask plenty of questions, and make your final decision!

Just think! When you finally have your HD equipment in your arsenal, new harddrives have been bought, as well as other accessories you may need, you’ll be taking your video projects and your business to the next level!

Do you think that HD is finally going to take center stage in the video industry? Or can we squeeze another five or ten years out of the SD equipment we’ve got?