Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Friday, February 19, 2010

What's the Difference Between the Stand-Up and the Sit-Down Interview?

By Leonard Aaron Caplan

In video, what is the difference between shooting a stand-up and a sit-down interview?

First, we’ll state the obvious. The stand-up interview is where the talent, usually on location is standing up. The sit-down interview is usually conducted in a studio with the talent sitting down.

There is just one difference, actually. But we’ll get to that in a moment

Now, what are the similarities? Ok,using one camera, in shooting a stand-up or a sit-down interview the videographer should use an “over-the-shoulder” shot. This is where the cameraperson literally is shooting over the interviewer’s shoulder so when the camera gets zoomed in on the interviewee during a long response, the resulting close-up will be a full-face shot. Otherwise, if the two on-air talents were sitting horizontally from each other in a straight line and the one camera is exactly between them, any zooming in on either one of the talents would result in profile shots of each of them.

Also, in both stand-up and sit-down interviews, the camera should be the same height as both talents. If the camera is higher than the two talents, the talents will appear to be weaker, less powerful, more insignificant. If the camera is lower than the subjects, the opposite effect will occur; they will appear more powerful, more important than the audience watching them. So unless you are going for a dramatic effect either way, stay away from camera heights that vary one way or the other from the heights of the talents being shot.

So IS there a difference between shooting a stand-up interview and a sit-down one? Yes. It is simply the choice of microphones for each. In a stand-up interview, there is often little time and a lot of movement by not only the talent but by others who might be nearby. A microphone is needed that is durable and not vulnerable to any unexpected actions of anyone at the location.

For a sit-down interview, there is often more time and luxury to be able to clip on a mic that won’t be so noticeable to the viewer. Therefore a clip-on or lavalier mic is used because this is a more controlled atmosphere.

Obviously there is a time and place for both styles of interviews. It is up to the videographer to have the knowledge and experience to know when and why to pick one or the other.

Tuesday, February 2, 2010

Transferring Video from Tape to DVD

by Leonard Aaron Caplan

If your family is like most, you have a closet, attic or basement full of old VHS tapes. These are bulky, probably unlabelled and take up a lot of unnecessary space! You can solve not one, but TWO problems by transferring your old videotapes to DVD. 1. You can store DVDS in a fraction of the space those tapes take up. 2. While you’re transferring your tapes, watch them and make your ID labels for your DVDs.

There are a few ways you can do this. If you’re unsure or know nothing about technology, you can look in the phonebook or on the Internet for companies that either specialize in this or offer it as just one of their many services. If you’re not afraid of connecting wires, you can buy a DVD recorder, some blank DVDs and maybe even a label printing kit to not only identify each DVD but to give your collection a more professional feel!

Everybody asks what the difference is between DVD+R and DVD-R. I could go into a long explanation, but the bottom-line is both are about equally as compatible with standard DVD players. So buy the recorder that fits your pocketbook.

People say that DVD will one day be replaced by some other format that can fit more than 4.7 gigs of video information. Don’t let this stop you from making your tape to DVD transfers. As years pass, videotapes age and deteriorate. In my own collection, some of the tapes have lines through them and tracking problems. Don’t let indecision and speculation about what new formats MAY come along in the future stop you from preserving your collection! The truth is once your tapes are on DVD they will be in a digital format. Future formats are surely going to be digital so it should be a simple matter to transfer them from DVD to whatever they may turn out to be. Oxydation and time are your videotape collection’s greatest enemies. Act now and preserve your “forever” memories!