Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Tuesday, January 19, 2010

Microphones, Microphones, Microphones!

by Leonard Aaron Caplan

Microphones! Without them what would we have? Silent movies! Ok, so most camcorders have mics. We know that. But microphones are as different from each other as Coakley from Brown (a soon-to-be dated reference but it’s funny now) ! The first thing I tell people about mics is that the built in camcorder mic is tinny, noisy, low quality, horrible, GARBAGE! Ok, you get the idea, I don’t like them.

Why? The built in camera mic is usually omnidirectional, meaning it picks up everything around it, the sound wave being received in a 360 degree circle. The result is if someone’s speaking and a couple of other people are in the area you’re shooting in and they’re murmuring, the murmuring is likely to be recorded just as loudly as the voice you’re trying to get!

The ideal when someone is speaking is to put a lavalier mic on them. This is a clip-on mic that the person actually wears which is mostly hidden on their clothes. The next best thing for great sound quality is a stic mic, also known as a hand held mic. On location, news reporters use these for person-in-the-street interviews or other situations when there’s just no time to clip a lavalier on someone.

Now, what do you do when you can’t get close enough to a person to put a lavalier mic or shove a stic mic in their face? Here I’m talking about plays, dramas, comedies, situations where lots of people may be talking and responding to each other. This is when you use the “boom” or “shotgun” mic. Sometimes mounted on a camcorder “shoe” (on top of a camcorder), more often (and with more success) on a “boom” pole that can extend 10 feet or more and held by a “boom” operator, a shotgun or boom does the same thing as all the other aforementioned mics do. It draws the viewer/listener deeper into the video by providing crisp, clear sound!

Audio can make or break your project. Which video are you going to follow; the wedding from a camcorder that allows you to hear every word of the wedding vows, plus all the “I dos”, emotional statements of the bride and groom, or the one that despite its great camerawork, simply uses a built in mic that lets you hear nothing but crowd noise, the clattering of plates in the next room as the reception dinner is being set up and the inevitable crying baby? Weddings or commercials, industrials or political ads, great audio helps make a great video. Use an external mic! ANYTHING but the built in one!!!

Wednesday, January 6, 2010

Consumer, Industrial, Professional Video: What's the Difference?

Leonard Aaron Caplan


You’re a video enthusiast and you’re actually thinking of getting into “the business”. But before you make this important decision, you must realize exactly what you’re getting
into. Do you want to shoot video of the family? Friends? Do you want to make TV
shows? If so, are you interested in local TV, The web? Statewide? National TV? What
type of TV shows do you want to make? Fiction? Reality TV? Or are you interested in
event video? Weddings, Bar Mitzvahs? Quinceaneros? What equipment will you need? What can you afford? Do you want to do this full time or part-time? Can you make your living in TV?

Most or maybe even all of these questions can be answered by learning about the
three categories of video equipment ; consumer, industrial and broadcast.
The average person has what we call consumer equipment. Handheld camcorders (or
(smaller) for $200. Or less, that may be harddrive based or use mini-DV tape. The
microphone is built-in to the camera and if a tripod is used at all, it is extremely
lightweight and not too reliable. the cheaper camcorders have lower video quality, are
less good in low-light situations, and the on-board video light won’t make an appreciable
difference. You’d be using this type of equipment for family videos, vacations and
clowning around with friends. Nothing serious.

Industrial equipment is a step up from consumer. A three chip camcorder with a
harddrive, DVD or mini-DV tape typically costs about $800 and up. External
microphones such as a “shotgun” mic, stic mic and lavalier (clip-on) mic are used
For better sound quality. Sturdy tripods and dollys make for smooth mobility. Three point
lighting and small, professional light kits are also used for better quality. Cable TV
shows, cheaper commercials and in-house “industrial” (hence the name of this level of
equipment) is used. Professional video equipment features video cameras costing tens of thousands of dollars, professional sound equipment comparable to recording studios, complex
light grids, etc. This type of equipment is usually unaffordable for most people and
small companies. Reality shows, network TV shows news and national sports
use this type of equipment.

There you have it; consumer, industrial and professional video equipment represent
three levels of increasingly expensive, complex and professional video production.