Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Thursday, October 11, 2012

Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Friday, August 27, 2010

3-D TV WITHOUT the Glasses!

By Leonard Aaron Caplan

3-D film and video making has been played with and then abandoned in pretty regular intervals since it came out in the 50s. What is it about 3-D that attracts viewers to see it (re: Avatar) but has failed to cause a permanent demand for this technology? The glasses!!!!


You might not mind grabbing a pair of those silly looking cardboard 3-D glasses while you’re at Disney/Epcot watching Donald Duck, Ellen DeGeneres and the bugs “squirt” you with water and bug juice. And, you might not complain about 3-D glasses being the “key” to your experiencing the alien world of Avatar. But….., would you really want to bother with those things on a regular basis for every movie and TV show??


Of course not! Most of us have enough trouble remembering to wear our regular glasses and contact lenses.


Sony and Toshiba know this and also know that there is tons (more) money to be made from getting us entertainment junkies hooked onto yet another “must-have” technology. That’s why each company is rushing to be the first to develop and manufacture the first 3-D television sets WITHOUT glasses! Both companies are rushing to get these sets into production.


“Without glasses” is the key. Samsung, Panasonic and others have had 3-D available for awhile now, and I don’t know of many (any, actually) people rushing out to replace their HDTVs for 3-D.


Will it be different once Sony or Toshiba perfects the “no glasses” 3-D TV? I personally hope not. Now that LCD HDTV has come down in price, do we really need to see “around” people, cars, furniture, terrain, etc.? Does this effect really make a movie or TV show better? I say after the novelty wears off, we won’t even notice it anymore! Those of you old enough to remember black and white TV will recall how “special” the odd color television show was. Do we even think about color now? Black and white is now the novelty!! And of course, one day not too far in the future, HD will be the standard and won’t even be HD anymore.


Don’t get me wrong. I’m not against new technologies; I’m against “upping the ante” unnecessarily. Sometimes things happen so fast that we barely have time to appreciate the technology we have, when another one replaces it. Picture this conversation.


SON-“Dad, I don’t want to watch this program”

FATHER-“Why not, son?”

SON-“It’s so lame! It’s HDTV, so primitive! I can’t watch anything unless it’s in

3-D.”


Don’t laugh! Ted Turner had the same idea in the 1980s when he made it his mission to “colorize” all the Turner-owned movies the station had. The only effect this had was to make the younger generation less appreciative of the art of black and white!


Back to 3-D. After 3-D is perfected, what next? "Feel TV" where you feel everything the characters feel and experience? "Smell-a Vision"? Where does it all end?