Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Wednesday, March 11, 2009

The Incredible, Shrinking Video Storage Problem!

In the 1980s, consumer videotaping became the norm, with VHS defeating Betamax to nab the lion’s share of the video market. For the first time, people could tape their favorite TV shows or movies and watch them later.

Flash-forward twenty odd years, and you most likely had a basement or attic filled with space-smothering tapes, no doubt some unlabelled, most you probably haven’t watched or even looked at for years. The solution? Copy your tapes to DVD!

In 2009, despite the innovation and growth in popularity of Blu-Ray,the winner over HD-DVD in the high definition war of 2007-08, it’s safe to say the DVD is still king of visual digital media-for the most part.

The question is, “what will we choose to watch and store our videos on in five, ten or even twenty years?

There are mp3 files, which can be stored on your computer, harddrive, ipod or other mp3 players and of course, mini-DVDs, smaller versions of the long time favorite mentioned above.

So how do you choose a format and if you make a choice, how long will its’ popularity last? Say you’ve dubbed (pro-video speak for “copy”) your entire videotape collection to DVD and you’ve thrown away the original tapes. What if they stop making DVD players? What if they make the MICRO mini DVD player instead? Would you then copy your DVDS to micro mini DVDs? What if those things are as small as a thumbnail? There comes a point where you have to say, “ok, small is great for saving space, but any smaller and the average person is going to lose items in their collections as easy as we lose a contact lens!

I just don’t know where it will all end! Maybe the Earth will have world peace, all the countries on the globe will have international boundaries and we’ll all be ready, and willing to store all of our precious videos on one, gigantic WORLD SERVER!

What? Oh yeah. I guess we kinda do have an approximation of such a thing with sites like YouTube. Maybe it’s best to quote Doris Day and say “Que Sera Sera, whatever will be will be” and stop worrying about it! Just enjoy your video collection no matter what format it’s on.

Thursday, March 5, 2009

Video as an Afterthought...

We get calls all the time from people who want a 'rush' job! Whether it's taping a commercial, an industrial video, wedding or quinceaƱero, preserving home movies on tape or DVD, some people always seem to want their video "yesterday", if you know what I mean! The reason for this is obvious. Video is an afterthought! We're video people of course, so it's particularly difficult for us to understand how people's special message or unique keepsakes, could EVER be considered last!! We got into this business to help people get their message across, to preserve and enhance a memorable event, to tell stories and yes, to create works of art!

Some people just don't realize the importance of video! No, wait! They DO realize its importance, but only at the last minute after they realize what they'll be missing if they don't HAVE a video, THAT'S when they'll give us a call! Herein lies the problem!

All our lives, we are bombarded with television, music videos, etc. so I guess most people take for granted that they're always available! For the videographer, however, a day's or even an hour's notice simply adds unnecessary stress to the situation! In order to give a client their full money's worth, some planning must be involved.

Our suggestion for people is to think of video not as "frosting on the cake", but as an important part of the cake itself! In your advertising campaign, realize that video is just as important as print or the Internet. Make it a part of the budget and as you're making some phone calls, find out who the best videographer is for the money you have to spend. For weddings or quinceaƱeros, same thing! As you're consulting your wedding planner, finding your venue, searching for the caterer; get demo DVDs and prices from at least three videographers. And do these things MONTHS before you want them. Do this and we promise you you'll have much less stress in your life!

In any importance venture, there should be NO afterthoughts! As your parents taught you when you went to school, "plan ahead and don't procrastinate!" You'll never be sorry!