Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Wednesday, December 9, 2009

Beware the Unscrupulous Demo Makers!!!

If you’re an aspiring actor/actress or some other in-front-of-the-camera type hoping for your big break, chances are no matter how talented you are, your film or video production experience doesn’t necessarily match your on-camera skills.

This can make you vulnerable to those within the film/video industry seeking to prey upon those with these dreams to make themselves some big money. Watch out! If somebody says they will do your “demo” DVD for an outrageous amount of money, don’t do it!

I have had many actor/talent friends who’ve practically bankrupted themselves because some unscrupulous production person or company impressed them with the bells and whistles of “network quality” video.

Here’s the scoop! If someone is looking for an on-air personality or actor, they are presumably the professionals who have the ability to make you look “marvelous, darling” to quote Billy Crystal’s old Fernando character from Saturday Night Live. If they’re searching for talent, they AREN’T looking for “knock your socks off” production values from YOU!

What they are looking for is a professional demeanor, good, crisp audio that isn’t hard to listen to, decent lighting and your talent! That’s it! You shouldn’t be spending more than $150 tops on something like that and in many cases, such as having your own equipment you can probably even do it yourself! Don't don’t forget to put your contact info at the beginning of the DVD or tape and good luck!