Recordable video has been around since the 60’s, beginning with Kinoscope, which was more film-like than video and today we preserve our memories via harddrives. We’ve talked about how one day video will be available primarily on huge servers, YouTube being the most popular “world-server” today.
What does this mean for the business side of television? The traditional system of selling ad time for commercials seems to be giving way, or at least making room for a system of posting a video online and simply having clickable boxes or banners take you to the advertiser’s website.
Is this good or bad for the video business? Looking at it one way, less commercial production means less video contracts for production companies as computer/web technology merges and in some cases takes the place of video production.
Looking at it another way, the opportunity for video production is beginning to head into another “boom” period! Though the above scenario of web clicking is in some cases taking over from video production companies producing commercials, other opportunities are arising.
Streaming video, that phenomenon where video is broadcast “live” across the web, is growing! People love the idea that their relatives can see their wedding ceremony even as companies teleconference to people on the other side of the world to people who can’t make it to a meeting at a business’s home base.
What about the profitability of video being streamed online? Say you have a cable TV show or simply a show or segment produced in your home with industrial or consumer video equipment? What if not that many people are finding your video on YouTube or blip.tv?
Sites such as tubemogul.com allow you to upload a video there and they will in turn automatically transfer your video to a plethora of other video uploading sites! This will surely translate into more “hits” for advertisers and more cash for both advertisers and web/video content creators. Today is a very exciting time for not only video producers and companies, but for consumers and businesses who have more opportunities than ever to make video work for them!
What does this mean for the business side of television? The traditional system of selling ad time for commercials seems to be giving way, or at least making room for a system of posting a video online and simply having clickable boxes or banners take you to the advertiser’s website.
Is this good or bad for the video business? Looking at it one way, less commercial production means less video contracts for production companies as computer/web technology merges and in some cases takes the place of video production.
Looking at it another way, the opportunity for video production is beginning to head into another “boom” period! Though the above scenario of web clicking is in some cases taking over from video production companies producing commercials, other opportunities are arising.
Streaming video, that phenomenon where video is broadcast “live” across the web, is growing! People love the idea that their relatives can see their wedding ceremony even as companies teleconference to people on the other side of the world to people who can’t make it to a meeting at a business’s home base.
What about the profitability of video being streamed online? Say you have a cable TV show or simply a show or segment produced in your home with industrial or consumer video equipment? What if not that many people are finding your video on YouTube or blip.tv?
Sites such as tubemogul.com allow you to upload a video there and they will in turn automatically transfer your video to a plethora of other video uploading sites! This will surely translate into more “hits” for advertisers and more cash for both advertisers and web/video content creators. Today is a very exciting time for not only video producers and companies, but for consumers and businesses who have more opportunities than ever to make video work for them!
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