Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Wednesday, July 1, 2009

Learn from the 'Net! It's Free and Easy!

By Leonard Aaron Caplan

There’s a new learning phenomenon on the internet. Well, maybe not new to you or most people but definitely new to me. And that’s YouTube Tutorials! It’s amazing how anytime you might have a question about Photoshop, a non-linear video editing program, or basically any program, it’s a safe bet you can find the answer from some generous, knowledgable amateur. Results vary, of course from the 13 year old computer geek with the squeaky voice who knows everything about everything you could want to know about how to chroma key a weather map, to the mature, professorial grey haired type who SHOULD be able to give you the answer you want to know, but really only says a lot of nothing!

These tutorials are mostly unsanctioned by the companies of the software they teach. This is both a good and a bad thing. It’s good because nobody has an agenda other than sincerely teaching you what you may want or need to know. It’s bad because being unregulated and unsanctioned, you don’t know what you’re getting! If you’re discerning enough to be able to tell the difference between valuable information and MISinformation, YouTube, Google or other online video tutorials can be a fantastic way to save money and learn. If you want a more consistently reliable source of learning, bite the bullet and pay for it. When it comes to learning, the best thing is to always have an opened mind and believe that you are capable not only of learning a new skill, but excelling at it. Try one and you decide!