Tuesday, June 2, 2009

The Business Side of Video-TV to the Web, How Advertising/Sponsorship is Changing

8:09 PM  Higherdreams  1 comment

Recordable video has been around since the 60’s, beginning with Kinoscope, which was more film-like than video and today we preserve our memories via harddrives. We’ve talked about how one day video will be available primarily on huge servers, YouTube being the most popular “world-server” today.

What does this mean for the business side of television? The traditional system of selling ad time for commercials seems to be giving way, or at least making room for a system of posting a video online and simply having clickable boxes or banners take you to the advertiser’s website.

Is this good or bad for the video business? Looking at it one way, less commercial production means less video contracts for production companies as computer/web technology merges and in some cases takes the place of video production.

Looking at it another way, the opportunity for video production is beginning to head into another “boom” period! Though the above scenario of web clicking is in some cases taking over from video production companies producing commercials, other opportunities are arising.

Streaming video, that phenomenon where video is broadcast “live” across the web, is growing! People love the idea that their relatives can see their wedding ceremony even as companies teleconference to people on the other side of the world to people who can’t make it to a meeting at a business’s home base.

What about the profitability of video being streamed online? Say you have a cable TV show or simply a show or segment produced in your home with industrial or consumer video equipment? What if not that many people are finding your video on YouTube or blip.tv?

Sites such as tubemogul.com allow you to upload a video there and they will in turn automatically transfer your video to a plethora of other video uploading sites! This will surely translate into more “hits” for advertisers and more cash for both advertisers and web/video content creators. Today is a very exciting time for not only video producers and companies, but for consumers and businesses who have more opportunities than ever to make video work for them!

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1 comments:

Estimated Zanibel !

Awesome post about Video-TV to the Web. I would like to share a magnificent vision of Shantanu Narayen. Adobe CEO about proposed projections for the future on Video-TV. He said that by 2012 around 20 million people on the US will have the internet integrated with their living room Flat Screen TV meaning that the internet will be a family experience rather than a one to one experience we have being seated in front of a computer screen or mobile device. He also said that " Widgets " will play a tremendous key roll in marketing, advertising and direct sales because they will be ready to pop up on the TV Screen at people's request pausing the TV signal by entering in a dynamic interaction of the people with the products or services. For example let's say Mom and daughter are watching a soap opera and one of the characters is exhibiting an out of this world purse... Ladies are going to be able to take a closer look by requesting a " Widget of the Purse " with the click of a remote's control button pausing immediately the image. All the different purses are going to pop up in a 3D platform and next to each individual purse is going to be the "Buy Now " button if you decide to purchase it right away through Credit Card and be sent by a mail carrier. With that thought in mind. I believe that Videography and 3D animation will continue to grow tremendously to supply the greatest demand from people. It will use the same electricity we're using right now but the seller and consumer experience will be richer and direct.
I love this topic and I could write down for hours and hours about all the innovations are being released constantly to the market.
Chao... Chao

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