Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Tuesday, June 2, 2009

The Business Side of Video-TV to the Web, How Advertising/Sponsorship is Changing

Recordable video has been around since the 60’s, beginning with Kinoscope, which was more film-like than video and today we preserve our memories via harddrives. We’ve talked about how one day video will be available primarily on huge servers, YouTube being the most popular “world-server” today.What does this mean for the business side of television? The traditional system of selling ad time for commercials seems to be giving way, or at least making room for a system of posting a video online and simply having clickable boxes or banners take you to the advertiser’s website.Is this good or bad for the video business? Looking at it one way, less commercial production means less video contracts for production companies as computer/web technology merges and in some cases takes the place of video...

Pages 71234 »