Video as an Afterthought...

We get calls all the time from people who want a 'rush' job! Whether it's taping a commercial, an industrial video, wedding or quinceañero, preserving home movies on tape or DVD, some people always seem to want their video "yesterday", if you know what I mean! The reason for this is obvious. Video is an afterthought! We're video people of course, so it's particularly difficult for us to understand how people's special message or unique keepsakes, could EVER be considered last!! We got into this business to help people get their message across, to preserve and enhance a memorable event, to tell stories and yes, to create works of art!

Some people just don't realize the importance of video! No, wait! They DO realize its importance, but only at the last minute after they realize what they'll be missing if they don't HAVE a video, THAT'S when they'll give us a call! Herein lies the problem!

All our lives, we are bombarded with television, music videos, etc. so I guess most people take for granted that they're always available! For the videographer, however, a day's or even an hour's notice simply adds unnecessary stress to the situation! In order to give a client their full money's worth, some planning must be involved.

Our suggestion for people is to think of video not as "frosting on the cake", but as an important part of the cake itself! In your advertising campaign, realize that video is just as important as print or the Internet. Make it a part of the budget and as you're making some phone calls, find out who the best videographer is for the money you have to spend. For weddings or quinceañeros, same thing! As you're consulting your wedding planner, finding your venue, searching for the caterer; get demo DVDs and prices from at least three videographers. And do these things MONTHS before you want them. Do this and we promise you you'll have much less stress in your life!

In any importance venture, there should be NO afterthoughts! As your parents taught you when you went to school, "plan ahead and don't procrastinate!" You'll never be sorry!

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