Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Wednesday, March 11, 2009

The Incredible, Shrinking Video Storage Problem!

In the 1980s, consumer videotaping became the norm, with VHS defeating Betamax to nab the lion’s share of the video market. For the first time, people could tape their favorite TV shows or movies and watch them later.Flash-forward twenty odd years, and you most likely had a basement or attic filled with space-smothering tapes, no doubt some unlabelled, most you probably haven’t watched or even looked at for years. The solution? Copy your tapes to DVD!In 2009, despite the innovation and growth in popularity of Blu-Ray,the winner over HD-DVD in the high definition war of 2007-08, it’s safe to say the DVD is still king of visual digital media-for the most part.The question is, “what will we choose to watch and store our videos on in five, ten or even twenty years?There are mp3 files, which can...

Thursday, March 5, 2009

Video as an Afterthought...

We get calls all the time from people who want a 'rush' job! Whether it's taping a commercial, an industrial video, wedding or quinceañero, preserving home movies on tape or DVD, some people always seem to want their video "yesterday", if you know what I mean! The reason for this is obvious. Video is an afterthought! We're video people of course, so it's particularly difficult for us to understand how people's special message or unique keepsakes, could EVER be considered last!! We got into this business to help people get their message across, to preserve and enhance a memorable event, to tell stories and yes, to create works of art!Some people just don't realize the importance of video! No, wait! They DO realize its importance, but only at the last minute after they realize what they'll be...

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