Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Friday, August 27, 2010

3-D TV WITHOUT the Glasses!

By Leonard Aaron Caplan

3-D film and video making has been played with and then abandoned in pretty regular intervals since it came out in the 50s. What is it about 3-D that attracts viewers to see it (re: Avatar) but has failed to cause a permanent demand for this technology? The glasses!!!!


You might not mind grabbing a pair of those silly looking cardboard 3-D glasses while you’re at Disney/Epcot watching Donald Duck, Ellen DeGeneres and the bugs “squirt” you with water and bug juice. And, you might not complain about 3-D glasses being the “key” to your experiencing the alien world of Avatar. But….., would you really want to bother with those things on a regular basis for every movie and TV show??


Of course not! Most of us have enough trouble remembering to wear our regular glasses and contact lenses.


Sony and Toshiba know this and also know that there is tons (more) money to be made from getting us entertainment junkies hooked onto yet another “must-have” technology. That’s why each company is rushing to be the first to develop and manufacture the first 3-D television sets WITHOUT glasses! Both companies are rushing to get these sets into production.


“Without glasses” is the key. Samsung, Panasonic and others have had 3-D available for awhile now, and I don’t know of many (any, actually) people rushing out to replace their HDTVs for 3-D.


Will it be different once Sony or Toshiba perfects the “no glasses” 3-D TV? I personally hope not. Now that LCD HDTV has come down in price, do we really need to see “around” people, cars, furniture, terrain, etc.? Does this effect really make a movie or TV show better? I say after the novelty wears off, we won’t even notice it anymore! Those of you old enough to remember black and white TV will recall how “special” the odd color television show was. Do we even think about color now? Black and white is now the novelty!! And of course, one day not too far in the future, HD will be the standard and won’t even be HD anymore.


Don’t get me wrong. I’m not against new technologies; I’m against “upping the ante” unnecessarily. Sometimes things happen so fast that we barely have time to appreciate the technology we have, when another one replaces it. Picture this conversation.


SON-“Dad, I don’t want to watch this program”

FATHER-“Why not, son?”

SON-“It’s so lame! It’s HDTV, so primitive! I can’t watch anything unless it’s in

3-D.”


Don’t laugh! Ted Turner had the same idea in the 1980s when he made it his mission to “colorize” all the Turner-owned movies the station had. The only effect this had was to make the younger generation less appreciative of the art of black and white!


Back to 3-D. After 3-D is perfected, what next? "Feel TV" where you feel everything the characters feel and experience? "Smell-a Vision"? Where does it all end?

Tuesday, June 29, 2010

The Death of the TV Talk Show

By Leonard Aaron Caplan

I date 1988 as the “death” of what had been up ‘til then, (from the early 1950s on) the traditional TV talk show, at least nationally; Donahue, Oprah, and Art Linkletter’s Kids Say the Darndest Things;

http://www.youtube.com/watch?v=EBMOhM31EyM&feature=related, etc.

These featured mostly family-friendly entertainment and discussions.

When Morton Downey Jr. debuted he threw all decorum out the window, berating his guests, smoking on camera, talking over people and letting them talk over each other.

http://www.youtube.com/watch?v=dGu6LjmgeL4&feature=related

The Jerry Springer Show, still seen today, took even that to the next level, expanding on Downey’s brand of shlock until it became the norm, rather than the exception.

http://www.youtube.com/watch?v=-LQla5x_tfw

Eventually, A Current Affair, Maury Povich, The Jenny Jones Show and others, all getting high ratings, ensured that shows in the Pre-Springer/Downey mold, at least nationally didn’t have a chance after that.

The real shame is that since then, young people really haven’t experienced what a real TV talk show is like, or should be like! Sure, there’s still Oprah, and many local TV talk shows in the traditional vein, but Oprah is viewed as Oprah-ish, a common synonym for ‘preachy”. Local talk shows simply aren’t high profile enough for most audiences to be aware of and PBS and its affiliated stations, except to hardcore followers, is unfortunately seen as “boring” to the masses.

Sensationalism in the form of family confrontations, lurid happenings such as cheating spouses, battling ex’s, DNA tests to determine parenthood, physical and sexual abuse, incest, drug abuse, and the list goes on, today passes for “entertainment”.

Of course, what it all comes down to is money. As long as audiences support the sponsors of these shows, they will continue in the same vein. Jerry Springer himself admits that his show is tacky and tasteless, not to mention FAKE a lot of the time, but he rakes in millions upon millions doing it. Strangely, Jerrry Springer is a very intelligent person and entrepreneur. If you ever listened to his once-syndicated radio show, it was everything his TV show is not; insightful, tasteful and dealing with important issues. The way of the world is that people love making money and as long as a TV show does this, it will continue to be produced.

What I will never understand is how people like Springer, already a multi-millionaire many times over, continue to pollute the airwaves with this stuff. He, and many others argue “freedom of speech’ and they are right. I wouldn’t want shows like this to be forced off the air. But wouldn’t it be great if audiences refused to accept this as entertainment or better yet, if the producers simply thought a little bit more about their affect on society rather than further filling their own already stuffed pockets?