Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Thursday, April 22, 2010

Stretch Your Abilities

by Leonard Aaron CaplanHow many of us non-techies are proficient in the use of certain equipment, especially applications we use daily in creating our projects? Well, we all are if we want to keep our jobs, right? Now, another question. How many of us are experts in these skills? If we're honest, most of us aren't because don't we tend to do just what we need to get the job done? I mean, do YOU know three ways to make a certain effect with Final Cut Pro or Adobe Premiere when you can just as easily do it one way? And if something out of the ordinary comes up, don't we usually leave it to the techies to explain it to us, ask the question on a video forum or even Google it?The point is if we're used to doing certain things a certain way then there is very little incentive to change or stretch...

Thursday, April 1, 2010

When is HD taking center stage?

By Leonard A. CaplanMaking the switch from SD to HD is exciting, scary and frustrating with a pinch of accomplishment thrown in. “Exciting” is obvious. We’re moving into an unknown, unexplored realm in which the ultimate result will be an improved product, crystal-clear, sometimes wide-screen video with that “you are there” feeling. “Scary”, because when contemplating buying something you have little or no experience with, it’s easy to make a wrong decision. “Frustrating”, because the search for good equipment can be a long, round-a-bout journey. The accomplishment comes in when all decisions have been made, purchases have occurred, setup and installation are done and you’re up and running!Having said all that, where do you begin? In my search for new and improved equipment, I...

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