Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Tuesday, March 16, 2010

PCs vs. Macs-Which to Pick for Video Editing?

By Leonard A. CaplanPC or Mac? This is a question I get most often from “newbie” video enthusiasts. There are a thousand opinions on both sides. This is my take on the subject. If you were a student in my video production class, I would definitely say “Mac” because the studio where I teach is Mac based. It’s a no-brainer that if you’re learning or working in a particular environment to go with that existing platform. If you’re working in a PC environment, it makes sense to get a PC. But which is better? I’m not one of those people who is dogmatic about computers. I don’t go for the “war” between some PC and Mac users. That being said, let’s objectively compare the features of both. I see the value in both the PC and Mac systems. For the sheer number of applications,...

Thursday, March 4, 2010

TV Exploiting Desperation; Is it Only TV or is it Business in General?

By Leonard Aaron CaplanVideo in all its forms reflects the best of us as well as the worst. One of the more disturbing trends in today’s video is what is known as the “teaser”. In the 1950s, the “teaser” was used sparingly and harmlessly, meaning sitcoms and fictional dramas would produce promos, giving hints as to what and who was on a show without giving away the plot or climax. Nothing wrong with that. Today, the “teaser” has spread like a virus! You see it in weather promos. They show a massive snowstorm somewhere and a voiceover will say “what are WE in for tomorrow?” and when the actual weathercast comes on, in about 20 minutes you find that the video was from some distant part of the country and that the answer to “what are WE in for tomorrow” turns out to be NOTHING!...

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