Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Friday, February 19, 2010

What's the Difference Between the Stand-Up and the Sit-Down Interview?

By Leonard Aaron CaplanIn video, what is the difference between shooting a stand-up and a sit-down interview?First, we’ll state the obvious. The stand-up interview is where the talent, usually on location is standing up. The sit-down interview is usually conducted in a studio with the talent sitting down.There is just one difference, actually. But we’ll get to that in a momentNow, what are the similarities? Ok,using one camera, in shooting a stand-up or a sit-down interview the videographer should use an “over-the-shoulder” shot. This is where the cameraperson literally is shooting over the interviewer’s shoulder so when the camera gets zoomed in on the interviewee during a long response, the resulting close-up will be a full-face shot. Otherwise, if the two on-air talents were sitting horizontally...

Tuesday, February 2, 2010

Transferring Video from Tape to DVD

by Leonard Aaron CaplanIf your family is like most, you have a closet, attic or basement full of old VHS tapes. These are bulky, probably unlabelled and take up a lot of unnecessary space! You can solve not one, but TWO problems by transferring your old videotapes to DVD. 1. You can store DVDS in a fraction of the space those tapes take up. 2. While you’re transferring your tapes, watch them and make your ID labels for your DVDs. There are a few ways you can do this. If you’re unsure or know nothing about technology, you can look in the phonebook or on the Internet for companies that either specialize in this or offer it as just one of their many services. If you’re not afraid of connecting wires, you can buy a DVD recorder, some blank DVDs and maybe even a label printing kit to not only identify...

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