Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Tuesday, January 19, 2010

Microphones, Microphones, Microphones!

by Leonard Aaron CaplanMicrophones! Without them what would we have? Silent movies! Ok, so most camcorders have mics. We know that. But microphones are as different from each other as Coakley from Brown (a soon-to-be dated reference but it’s funny now) ! The first thing I tell people about mics is that the built in camcorder mic is tinny, noisy, low quality, horrible, GARBAGE! Ok, you get the idea, I don’t like them.Why? The built in camera mic is usually omnidirectional, meaning it picks up everything around it, the sound wave being received in a 360 degree circle. The result is if someone’s speaking and a couple of other people are in the area you’re shooting in and they’re murmuring, the murmuring is likely to be recorded just as loudly as the voice you’re trying to get! The ideal when...

Wednesday, January 6, 2010

Consumer, Industrial, Professional Video: What's the Difference?

Leonard Aaron CaplanYou’re a video enthusiast and you’re actually thinking of getting into “the business”. But before you make this important decision, you must realize exactly what you’re gettinginto. Do you want to shoot video of the family? Friends? Do you want to make TVshows? If so, are you interested in local TV, The web? Statewide? National TV? Whattype of TV shows do you want to make? Fiction? Reality TV? Or are you interested inevent video? Weddings, Bar Mitzvahs? Quinceaneros? What equipment will you need? What can you afford? Do you want to do this full time or part-time? Can you make your living in TV?Most or maybe even all of these questions can be answered by learning about thethree categories of video equipment ; consumer, industrial and broadcast.The average person...

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