Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Tuesday, October 6, 2009

"What is Video Editing?"

By Leonard Aaron Caplan"This video has to be edited!", "We can do it in post!". Those two statements are very common in our video/film/digital industry. Yet, there are people who continually ask the question, "What is editing?". For me, who have been in video since 1979, this is akin to asking the question, "what is "the"? We all know it, use it and recognize it and its results, but we'd be hard pressed to define it in words.Nevertheless, I'm going to try. For one thing, editing is the process of putting something into a logical, storytelling, attractive order. You can edit writing, as I'm doing in this piece. As I go along, I read it back and either add, delete, correct spelling, etc. In editing film or video there is a lot more involved. In shooting a movie for example, the "raw", unedited...

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