Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Monday, August 31, 2009

What Will Play On What? And What Will Not??

by Leonard Aaron Caplan Normal 0 0 1 116 662 Melrose High School 5 1 812 11.1282 0 0 0 Too often we find that people are confused about Blu-Ray, HD and what can or cannot be played on a DVD or Blu-Ray player. For those of you also wondering, here’s the scoop. Blu-Ray is the current standard format for high-definition video. HD-DVD, the competing high defintion format put out by Toshiba, was soundly defeated in the market some time ago and Toshiba stopped making those player entirely. So what we have left today are Blu-Ray and regular DVD. A regular DVD can be played on a DVD player as well as a Blu-Ray player. BUT…..a Blu-Ray disc will not play on a regular DVD player. If you by any chance have one of those left-over...

Monday, August 10, 2009

What About Editing?..............Editing? By Leonard Aaron Caplan

POTENTIAL CUSTOMER-"Hey, will you tape my (fill in the blank....................{wedding, birthday party, anniversary, quincenearo,etc."ME-"Sure, when is it?"POTENTIAL CUSTOMER- (gives date) "How much?"ME-Oh,,,about (I give the price)POTENTIAL CUSTOMER-"What? I can get my nephew for free! Why is shooting a ______________so expensive? It's only a few hours!"ME- "What about editing"?POTENTIAL (confused) CUSTOMER-"Editing??"This little fictional dramatic exchange is an example of something very common in the world of videography. The potential customer forgets or doesn't realize that a video needs editing to look and sound good!In 2009, we've all grown up and are used to video images telling a story, having a main character or characters to identify with, camera angle changes, music as a theme...

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