What makes a good film or video? What engages you as a viewer? What separates the good from the bad or mediocre? Before we answer that, first, another question. What makes a good movie? Film analysts have found that it's not the special effects, car crashes, shock value, violence or sex that makes something we watch good or bad. It's two very simple things. 1. the story. 2. the characters.An example of what I'm talking about is the second Tomb Raider movie. Nobody went, despite the action, special effects and the star power and sex appeal of Angelina Jolie.The movie disappeared very quickly! Why? A horrible script and not a real human being the audience could root for!Ok, that's a movie but you know what? The same thing applies to every kind of film, video, webcast, etc. If someone's taping...