Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Monday, April 6, 2009

Camcorders: Is Bigger Necessarily Better? By Leonard Aaron Caplan

When it comes to video cameras is bigger necessarily better? Whew! I’m glad I avoided that somewhat sleazy cliché, “does size matter?” lol. Now that that’s out of the way, I’ll ask this question. When you see a videographer at a wedding or other event, are you more impressed by a cameraperson with a huge camera or conversely, if you see someone with a very tiny video camera, are you disappointed? If you think a larger camcorder is “better”, you’re not alone. When most of the video world was analog, the larger cameras meant three tubes or later on three chips which definitely meant better depth and quality of image. This was true of tapes as well. One and two inch tapes were professional quality, U-Matic ¾ inch industrial, Betamax and VHS ¾ inch for consumers. When everything...

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