Video As A Marketing Tool

Video is a great way to reach your targeted audience.

Tuesday, February 17, 2009

Common Courtesy in Business

It seems to be a trend that a client, whether corporate or average consumer will request a quote for whatever video service they want or need and then..................they disappear!!! I wonder if they would do the same if they realized how much time and effort it takes to get price quotes from vendors on video equipment, tapes, lights, studio rental, etc.? Of course, everyone has a right to choose whom they want or don't want to do business with. That's not the point! The point is an all too rare thing is our society these days called "common courtesy". If you don't want our services, at least tell us asap! Don't leave us hanging and make us keep calling, wasting money, time and energy that could more productively be used to pursue other prospec...

Tuesday, February 10, 2009

The Cutting Edge!

Welcome to our first blog! At Higher Dreams Productions, though we specialize in video production, we try to stay at the cutting edge of all forms of communication. I guess you could say that blogging is our latest method of keeping our clients and colleagues up to speed on what we're doing.A short history of video since the 1980s can gain us some insight on where we're going and why. In the 80s and earlier, video was video, audio was audio, print was print and that's all there was!With the advent of computers and the Internet of course, all that changed! All of us video people had to start re-educating ourselves in the 1990s to use non-linear editing systems, digital "camcorders" (a word that never existed before!) and eventually high definition, "streaming" video, ipods and webcams came...

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